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Introducing Oldfield Pets: A New Pet Wellness Brand by Hatching Time with 100% Natural Treats, Chews, and Supplements

By Ryan Flanagan  •   6 minute read

A dog and a cat with Oldfield Pets products in a living room

Did you know most of poultry keepers also have a cat or dog?

Here at Hatching Time, we're all about providing the best life for your birds. But chances are there's also a cat or dog at home that you care about just as deeply. That's why we started Oldfield Pets: to give the same care and attention to the whole pet family, not just the feathered ones!

Oldfield Pets wasn't created for the sake of adding another pet brand to the market. It was created to do one thing: give your pets the healthiest, longest life possible. We focus on 100% natural treats, chews, and supplements for cats and dogs, and we also hunt down the coolest, most innovative dog toys from around the world.

"After getting a rescue dog a little under two years ago, I knew I wanted the best life for her, and that started with her diet," says Ryan Flanagan, Co-CEO. "Searching everywhere for healthy options was daunting. So I decided we needed to make our own nutritional path and find the best vendors across the globe to have quality sources for our ingredients."

Ryan Flanagan with his rescue dog Hazel

Natural Ingredients at Affordable Prices

Natural shouldn't be a luxury. Too often, "clean ingredients" in the pet aisle come with a premium price tag, as if knowing what's in your dog's treats were an upgrade instead of the baseline. Oldfield Pets was built to prove otherwise, because the products are simple by design: single-ingredient chews, real botanical supplements, nothing artificial to formulate around and they don't carry the markup that inflated ingredient lists and flashy marketing usually add.

The result is natural treats, chews, and supplements priced for everyday feeding, not occasional splurges, with bulk options that bring the cost down further for multi-pet households. Your animals get the good stuff daily; your budget barely notices.

"Premium quality and affordable prices shouldn't be opposites, but in the pet aisle they usually are," says Yagiz, Co-CEO. "We built Oldfield Pets to break that trade-off. By keeping the products simple and sourcing directly from the best vendors, we can offer the quality pets deserve at prices families can actually feed every day."

Single-Ingredient Proteins

Flip over most pet treat or chew packaging and you'll find a paragraph of ingredients where a protein should be. Oldfield Naturals takes the opposite approach: one animal part, one ingredient, nothing else.

Each chew is exactly what it says, air-dried and never smoked, seasoned, or preserved. That simplicity matters for more than peace of mind. Dogs with food sensitivities can stick to proteins they tolerate without decoding labels, and owners doing elimination diets know precisely what their dog is eating. Here's the full protein lineup:

Chicken: The classic, in three forms. Chicken feet are naturally rich in glucosamine and chondroitin, the same compounds found in joint supplements, in a chew dogs actually look forward to. Puffed Chicken Feet offer the same benefits with less fat in a lighter, airier texture that's gentle on small dogs, seniors, and careful chewers. Chicken Jerky rounds out the trio: pure dried chicken, high in protein and easy to tear into training-sized pieces.

Duck: Duck Feet deliver the same natural joint support as chicken feet with a different protein, making them a great pick for dogs with chicken sensitivities or owners rotating proteins.

Deer: Deer Skin Strips are a long-lasting, fully digestible chew and a natural alternative to rawhide, which can splinter and cause blockages. As a novel protein, deer (also called venison) is also a smart option for dogs with allergies to common meats.

Beef: Beef Skin Strips with Hair are a traditional chew with a purpose: the natural hair acts as a gentle fiber source, supporting digestion as it passes through. This is an approach European dog owners have trusted for generations.

Rabbit: Available as Rabbit Ears with Hair and Rabbit Skin with Hair. Rabbit is lean, novel, and easy on sensitive stomachs, and the hair-on preparation offers the same natural digestive benefits as the beef strips.

With poultry, beef, deer, and rabbit in the rotation, including novel proteins, there is enough variety to keep things interesting without ever leaving the single-ingredient standard. Most chews come in standard packs and bulk sizes for multi-dog households.

Natural Supplements that Solve Concerns

Every pet owner has that one nagging worry: the cat that won't drink enough water, the dog with a sensitive stomach, the senior pet slowing down on stairs. Karnlea supplements are built around solving exactly those concerns with real, recognizable ingredients. They come in simple powder form and can be sprinkled over the food your pet already eats, with no pills to hide and no battles to fight.

For dogs:

  • Pumpkin Powder: Pure pumpkin, concentrated into a powder that acts as a natural prebiotic fiber. It supports everyday digestive health, helps firm up stools, and is gentle enough for daily use.
  • Pumpkin & Spice: The same pumpkin base blended with natural spices for added gut comfort which is a step up for dogs whose digestion needs a little more support.
  • Slippery Elm & Marshmallow Root: Two botanicals used for centuries to soothe the digestive tract. The natural mucilage they produce coats and calms sensitive stomachs, making this the go-to for dogs prone to tummy trouble.
  • Dental with Mint: Supports teeth and gums and freshens breath from the food bowl instead of a toothbrush battle. Works for both dogs and cats.
  • Bone Broth: A nutrient-rich topper that adds moisture, flavor, and natural collagen to any meal. Especially good for picky eaters, dogs on dry food, and older dogs who need encouragement at the bowl.

A lovely cat with Oldfield Pets products

For cats; a range formulated specifically for felines, never repackaged dog formulas:

  • Hydrate: Hydrate encourages water intake. Low water intake is one of the most overlooked issues in cat health and can contribute to urinary and kidney problems. Sprinkled over food, it helps cats get moisture they won't drink on their own.
  • Appetite: For the fussy eaters who sniff a full bowl and walk away. A palatable boost that makes mealtime appealing again.
  • Mobility: Joint care for aging cats, who are famously good at hiding stiffness until it's advanced. Daily support for climbing, jumping, and staying active.
  • Beauty: Omega-3 support for skin and coat, for less shedding, less itching, and a coat that looks as healthy as it feels.

Whatever the concern, there's a natural answer for it, and it takes seconds to add to the bowl.

Where We're Headed

Oldfield Pets is just getting started. You can already find us on Tractor Supply Co, Petco, Chewy, Amazon, and Walmart; wherever you shop, we're probably there or coming soon.

The catalog will keep growing too: new single-ingredient proteins, new supplements built around the concerns pet owners actually have, and more products that extend beyond dogs and cats to the chickens and reptiles many of our families also keep.

Beyond the major retailers, you'll start seeing Oldfield Pets in the local feed stores and pet shops where our community already shops, supported by growing wholesale and affiliate programs.

If you're a creator, blogger, breeder, or just someone whose friends always ask for pet recommendations, the Oldfield Pets Affiliate Program lets you earn by sharing the products you already trust. But the direction never changes. Every product that carries the Oldfield name will meet the same standard it launched with: real ingredients, clear purpose, and nothing we wouldn't feed our own animals. The goal isn't to be the biggest name in pet wellness. It's to be the one you trust.

Hatching Time will keep taking care of your flock, same as always. Now the rest of the pet family is covered too.